image
BRAND CHALLENGE from connoisseurship
to Kickstarter At the heart of xBloom's specialty coffee mission is a commitment to upholding quality standards amidst the tide of standardization.

They not only value taste, but also resist the numbing effects of global homogeneity in the growing coffee market.
image
BRAND CONCEPT Preserving the last mile, for those who go the extra mile. We crafted a Minimum Viable Brand (MVB) strategy and identity, helping the brand go from contemporary connoisseurship to a great launch on Kickstarter.

From branding to social media and art-direction to packaging. Online to offline events in America and later China. It was great to grow together from the early start-up days to an established brand.
Branding
Website design
touchpoint design
social media
ONLINE / OFFLINE events
brand strategy
APP UX/UI
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Colors
Quincy CF - Light A cooperative spirit sustaining quality through technology
Brandon Grotesque Remarkable, memorabilia, reason over emotion, process-oriented.

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Fonts
left
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Preserving
the last mile
for those who go the extra mile xBloom Coffee
right
image 2194
  • image 2198
    􀆉
    Size 14 1 : 17 208 Water TEMP °F
    Brewing Info
    Barista Recipe TETSU KASUYA
    2016 World champion
    6 Brews
    Barista Recipe TETSU KASUYA
    2016 World champion
    set as default
    aljoscha-laschgari-Wb_UdXBlvQA-unsplash 2
    Panama Geisha INTELLIGENTSIA
    • image 2194
    image 2194
    image
    BRAND CHALLENGE from connoisseurship
    to Kickstarter     At the heart of xBloom's specialty coffee mission is a commitment to upholding quality standards amidst the tide of standardization.

    They not only value taste, but also resist the numbing effects of global homogeneity in the growing coffee market.
    image
    BRAND CONCEPT Preserving the last mile, for those who go the extra mile. We crafted a Minimum Viable Brand (MVB) strategy and identity, helping the brand go from contemporary connoisseurship to a great launch on Kickstarter.

    From branding to social media and art-direction to packaging. Online to offline events in America and later China. It was great to grow together from the early start-up days to an established brand.
    Branding
    brand strategy
    brand identity
    touchpoint design
    social media
    ONLINE / OFFLINE events
    brand strategy
    APP UX/UI
    image 2194
    image 2199
    image 2194
    left
    right
    image 2194
    right
    image 2194
  • image 2198
    􀆉
    Size 14 1 : 17 208 Water TEMP °F
    Brewing Info
    Barista Recipe TETSU KASUYA
    2016 World champion
    6 Brews
    Barista Recipe TETSU KASUYA
    2016 World champion