image
image 2201
image 2210
BRAND CHALLENGE DEFINING SMART LIGHTING When light can do everything, it can do nothing. How to bring smart lighting to a mainstream audience, using new scenario’s and user-needs, whilst communicating the Philips Hue brand: without whistles and bells.
image 2194
touchpoint design branding digital, physical and user-interactions. Design the light first, the lamp will follow.

From early exploration of new user-needs and future light archetypes for visioning, we understood the brand promise and developed a full roadmap of products, interactions and accessories.
product strategy
industrial design
design management
image 2194
image 2194
left
left
image 2194
left
left
image 2194
image 2229
left
left
left
left
image 2194
image 2229
left
left
image 2194
image 2201
image 2210
left
left
right
right
image 2194
image 2201
image 2210
image
image 2201
image 2210
BRAND CHALLENGE DEFINING SMART LIGHTING When light can do everything, it can do nothing. How to bring smart lighting to a mainstream audience, using new scenario’s and user-needs, whilst communicating the Philips Hue brand without whistles and bells.
image 2194
image 2194
touchpoint design branding digital, physical and user-interactions. Design the light first, the lamp will follow.

From early exploration of new user-needs and future light archetypes for visioning, we understood the brand promise and developed a full roadmap of products, interactions and accessories.
product strategy
industrial design
design management
image 2194
left
right
image 2194
left
right
reddot
left
right
left
right
reddot
left
right
image 2201
image 2210
right
left
right
right
image 2194
image 2201
image 2210