BRAND CHALLENGE
DEFINING SMART LIGHTING
When light can do everything, it can do nothing. How to bring smart lighting to a mainstream audience, using new scenario’s and user-needs, whilst communicating the Philips Hue brand without whistles and bells.
touchpoint design
branding digital, physical and user-interactions.
Design the light first, the lamp will follow.
From early exploration of new user-needs and future light archetypes for visioning, we understood the brand promise and developed a full roadmap of products, interactions and accessories.
product strategy
industrial design
design management